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Custom-built sites for local businesses, restaurants, trades and shops. No page-builder bloat, no theme tax.
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Salons, barbers & spas
Bookings happen on a phone, at night, in about ninety seconds. Anything slower than that loses to the salon that made it easy.
The situation
Your customer is on the couch at nine in the evening deciding to book something for Saturday. If that requires calling during business hours, they do not set a reminder — they book somewhere with a button. Online booking is not a convenience feature in this category, it is the transaction.
Everything else is visual and social. Salons live or die on before-and-afters, and the work is genuinely photogenic, which most other local categories cannot say. A consistent feed of real client work does more for a salon than almost any other marketing spend, provided the images are yours and recent.
Retention is where the margin sits. A rebooking prompt at the right interval, a birthday message, a note to the client who has not been in for four months — small automations against a customer who already likes you.
What usually costs you money
- Bookings only possible by phone during opening hours
- Instagram is the real website, and it is not linked properly
- No rebooking prompt, so regulars quietly lapse
- Empty chairs midweek with no way to fill them
- Service menu nowhere to be found online
- Great work photographed inconsistently or not at all
What we’d start with
In priority order02
Consistent, on-brand presence that supports the phone ringing rather than chasing follower counts.
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The follow-up you already meant to do, running whether you remember it or not.
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The single highest-return asset a local business owns, and the one most often left half-finished.
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Straight answers
Salons · FAQWe get all our clients through Instagram. Do we need a website?
You need somewhere you control. Instagram can restrict, change its algorithm or lose your account overnight, and you cannot take your followers with you. A site is where booking, prices and hours live permanently — and it is what Google can actually rank.
Should we publish our prices?
For salons, almost always yes. Clients are price-aware and hiding it filters out more bookings than it protects. Being upfront also removes an awkward conversation from the chair.