01
Local and technical SEO that targets the searches which actually end in a phone call, not vanity keywords.
Custom quote
Law firms & professional services
Nobody chooses a lawyer casually. They read three sites, decide who sounds competent, and call one.
The situation
Legal and accounting searches are high-intent and high-value, which makes them competitive and expensive. It also makes them winnable with substance, because most firms in this market publish the same three paragraphs of reassurance and nothing a worried person can actually use.
The firm that writes plainly about what happens in the first meeting, how long a matter typically takes, and what it will roughly cost is the firm that gets called. Not because it is cheaper, but because clarity reads as competence when someone is frightened.
Intake is the other half, and it is where firms lose most. A prospective client who reaches voicemail during a stressful week does not call back. Answering every call, capturing the matter type, and following up in a structured way is worth more than any additional traffic.
What usually costs you money
- Site reads exactly like every competitor in the city
- No plain-language explanation of process or cost
- Enquiries reaching voicemail and never returning
- No structured intake, so leads live in an inbox
- Practice areas buried in one long page instead of ranking separately
- Conflict-of-interest and confidentiality handling unclear to the client
What we’d start with
In priority order02
Writing that ranks and sells — pages, posts and emails that answer the questions your customers actually ask.
Custom quote
03
A receptionist that answers every call, books the job, and never takes a lunch break.
Custom quote
04
Same traffic, more booked jobs. Usually the cheapest growth available to a business already getting visitors.
Custom quote
Straight answers
Law firms · FAQCan we advertise legal services within professional conduct rules?
Yes, within the marketing rules of your governing body — in Ontario that means the Law Society rules on advertising and claims of specialisation. We write to be accurate and defensible, and anything touching a regulated claim goes to you for review before it publishes. We are not your compliance advisor and will not pretend to be.
Should each practice area get its own page?
Yes. Someone searching for a specific matter is not looking for a general firm page, and one page cannot rank for six unrelated areas. Separate pages let each one answer its own question properly.